About Us

Welcome to Elken, a global direct-selling organisation founded in 1995 with a mission to enrich lives worldwide through opportunities, quality products, and knowledge. From our humble beginnings, we have grown into one of Malaysia's largest direct-selling companies, achieving annual sales of over $100 million USD and expanding our global team to over 1,000 personnel.

Elken's journey is a testament to continuous excellence and unwavering support. Rooted in our core strengths - our people, products, opportunity, culture, and values - we set new standards, create opportunities, and build a thriving community dedicated to enriching lives and realizing dreams.

In 1997, Elken expanded globally, starting with Singapore, and rapidly became one of South East Asia's leading companies. Our influence now touches the lives of over 1.72 billion people across the Asia Pacific region, creating more than 80 millionaires in countries like Thailand, Cambodia, the Philippines, and Hong Kong.

Across the world, Elken has proudly achieved significant milestones, including the 2nd Asia Pacific International Honesty Enterprise – Keris Award in 2003, Excellence Brand by 3rd Asia Pacific e-Entrepreneur Excellence Award in 2004, and the DSN Global 100 Award in 2014. These accolades stand as a testament to our commitment to inspiring lives internationally.

As we look forward, Elken remains steadfast in its commitment to building lives and transforming futures. We aspire to continue enriching the lives of individuals and communities worldwide, fostering positive transformations through health, appearance, personal grooming, and essential life skills.

Join us on this extraordinary journey as we build a global community dedicated to empowerment, prosperity, and the shared vision of a brighter future. Together, we write the next chapter of Elken's story, where every success is a testament to our commitment to enriching lives and realising dreams.